To Wix or not...

As we had to set up a website for IT in college, (I'm a very mature student), I thought it might be a good idea to write about my experience in the context of PR & Media.

I started this project early last week using the wix.com website. I found the site fairly easy to navigate and there were plenty of templates to choose from. Of course, you could upgrade at any time - for a price. I kept my website pretty simple with no extras. But be warned, I was using the wix express instead of  wix beta and there certainly is a difference. The main wix beta, I found to be much easier to use, even for a non technical minded person like myself, so I decided to scrap all the work from the wix express and start afresh with the main site.

I'm sure there is a way to transfer all your content from one to the other - if there is PLEASE don't tell me now!

There are loads of options for apps and you can use these to intergrate your social media sites like facebook and twitter into your website.

If you are just starting out in the PR or Communications sector (or any business) you definitely could make your own website, without it looking clunky or too amateurish using wix, until you hit the big time anyway!

Lorra

Online Social Media & Public Relations

In the world of the 24 hour news cycle, smart phones  and online social media sites such as Facebook & Twitter are such professions such as Public Relations really required for modern day businesses/celebrity?

As a student of Public Relations I think that PR is necessary now more than ever. With the realm of celebrity in particular,being in constant communication via Twitter with their fans, there is now no "buffer" between the two, which can lead to a negative conversation and ultimately damage their "brand".

Crisis PR can be used effectively in this instance, using the forum that may have highlighted the problem in the first place. As a PR professional you can effectively and quickly, using media sites such as Twitter communicate your message to a specific cohort of followers.

Also, with the cost implications being low (salary only) Public Relations can utilise these sites to their full potential for their clients.