According to themarketingshop.ie there are certain things as a business or PR professional that you cannot do anymore. Here they are:
* You cannot ask people to "like & share" to enter a competition, apart form the fact that you are spamming all your Facebook friends, you cannot as a business or contestant participate in a "fair competition" because of privacy restrictions.
* The "like" button, the share function, the option to upload photos or comment on a post are not permitted by Facebookto be used for promotional purposes.
* Acknowledgements that the promotion is not "sponsored by, endorsed by, administered by or supported by Facebook" i.e. you are required to completely release Facebook from any association with your promotion. You are also required to advise exactly who any information provided is being released to and whta you intend using it for.
*Third party applications - starting from free and available widely across the web or customised to suit, these are the ONLY way you can run a promotion on your Facebook page.
* Lottery Competitions - I'm always astonished at the number of pages that think it's approriate to ask people to "like & share" a photo of a lottery ticket in order that they should win the main prize, they can claim a share of it. Quite apart from the fact that "like & share" competitions are not permitted on Facebook, gaming legislation and licences are in place for a reason and apply to the online world just as it does to the offline line world. This is one that will make for an interesting court case should anybody ever win and should be avoided at all costs.
* Interestingly, you are also not permitted to announce a winner in a Facebook status update, via a message to their inbox, or using the chat function within an account.
(Not a full list - check the report above for further details).
* The "like" button, the share function, the option to upload photos or comment on a post are not permitted by Facebookto be used for promotional purposes.
* Acknowledgements that the promotion is not "sponsored by, endorsed by, administered by or supported by Facebook" i.e. you are required to completely release Facebook from any association with your promotion. You are also required to advise exactly who any information provided is being released to and whta you intend using it for.
*Third party applications - starting from free and available widely across the web or customised to suit, these are the ONLY way you can run a promotion on your Facebook page.
* Lottery Competitions - I'm always astonished at the number of pages that think it's approriate to ask people to "like & share" a photo of a lottery ticket in order that they should win the main prize, they can claim a share of it. Quite apart from the fact that "like & share" competitions are not permitted on Facebook, gaming legislation and licences are in place for a reason and apply to the online world just as it does to the offline line world. This is one that will make for an interesting court case should anybody ever win and should be avoided at all costs.
* Interestingly, you are also not permitted to announce a winner in a Facebook status update, via a message to their inbox, or using the chat function within an account.
(Not a full list - check the report above for further details).
So, as Facebook is trying to adhere to these new regulations, Twitter and all the other social platforms that are being used as advertising tools for big & small business will surely have to follow.
Lorra
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