Celebrity PR

As you are all very aware I'm sure, celebrity is these days the holy grail. In the world of PR, things (clients) seems to have shifted considerabley. From the days of Ivy Lee Leadbetter & Edward Bernays and the first heady PR days in Ireland (ESB), Public Relations in general seem to have taken a turn into celebrity, and some might say not for the better either. Now, don't get to cross! If you look at the PR professionals that the general public would hear about I think there's only one........Max Clifford (let's forget his personal problems for the moment). He is as famous, if not more than some of his clients. PR used to be about communicating your message, telling the truth, keeping people informed of a developing situation. Now, of a lot of celebrity PR is about who is pregnant, how much weight have they lost or more importantly put on, who is dating who? Even the fashion industry seems to have taken a back seat to some of these celebrity issues in certain publications. Now, there is obvisoulsy a market for this type of publication and with that happily enough comes a market for PR professionals. As the industry has expanded there certainly are options for the PR graduates of today to specialise in celebrity. Lorra