How important is the internet to the business person?

The Chairman/CEO of Starbucks certainly seems to believe it is! With his new comic book, "Howard Schultz: The man behind Starbucks", this is a new & exciting departure for the PR executive. It not only gives extra publicity to the brand (Starbucks) but also makes their leader more human and in this online social age any edge in business is a good edge. This new publication or ones like it can show their leaders in a "softer light" which may translate to the brand in an age when social responsibilty seems to be king with the consumer. As most of us are friends with a certain amount of business online we feel we have a vested interest in not only their brand, but the direction they take. Now, this may only be "pretend" as it's a good way for companies to get consumer buy in and ultimately increase sales it has never been so important to engage in social media and make your brand more appealing to the masses. Blogs and podcasts are another good social way to connect with your audience. The Skys the limit as far as social media & PR goes! Lorra