Will good SEO increase your online traffic?

With over 1 trillion web pages online, it's harder than ever for a person to find YOUR website or your client's website. How do you increase traffic on your online & social media sites? With good SEO (search Engine Optimisation) that's how. As a PR professional, gone are the days where you will have a personal relationship with every journalist. According to Alex Warren more than 91% of journalists now search Google for their next story. We truly have become a global village. With this in mind it ios up to the PR professional to increase the liklehood of said journalist finding that Press Release that you stayed up all night writing. With good use of keywords you will be able to at least increase your chances of being found online. You should also look at the possibility of "back linking" - this is where another website may use your name or your details. You can put a link to your site on their page, using their visitors to boost yours. All these can help visits to your website. Also what I said in my post about LinkedIn holds true for SEO, don't be afraid to use the lingo that the people you are targeting will be using, use buzzwords. This will help with Google searches for your clients. Lorra